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In Good Taste

0 to 60,000 Bottles Sold: This California Wine Startup's Pivot to Virtual is Turning Living Rooms Into Tasting Rooms Across America

0 to 60,000 Bottles Sold: This California Wine Startup's Pivot to Virtual is Turning Living Rooms Into Tasting Rooms Across America

LOS ANGELES, July 10, 2020 /PRNewswire/ -- Today, In Good Taste Wines launches the newest addition to their lineup - the Wild Child Tasting Flight. At the intersection of discovery and quality, the new flight has 8 less traditional varietals that wine enthusiasts across the country can enjoy in the brand's patented 6 ounce mini bottles. To enhance the experience and allow customers to learn about what makes the wines special, In Good Taste offers complimentary, expert-led virtual tastings over Zoom for anyone who purchases a flight.

At the intersection of discovery and quality, the Wild Child kit is comprised of 8 less traditional wines you are sure to love.

At the intersection of discovery and quality, the Wild Child kit is comprised of 8 less traditional wines you are sure to love.

The release of the Wild Child Flight comes in the wake of the impressive "California Wine Mixer" launch; as the company's first variety flight. The California Wine Mixer set the bar high as it sold 60,000 individual by-the-glass bottles in the first 3 months. As employers and universities across the nation began social distancing and enforcing limitations on their operations, In Good Taste was able to offer a simple, exciting way to bring coworkers, families, students, and friend groups together - safely.

Zach Feinberg, Co-founder, expresses the significance of the last few months' growth and the impact of current events on the business, "In the last 90 days our company has gone from 6 people in a warehouse, to 30 people spread across the country. Our growth can be attributed to the hard work of our agile team and the remarkable talent that we have been able to onboard. We plan to continue to expand and hire more talented individuals that are out of work in the wine industry."

Keeping pace with customer demand, while ensuring the highest quality and service, the team has introduced leadership positions to uphold the standards that the company has been rooted in from the beginning; product operations, customer support, development and growth are just a few of the areas seeing new leadership.

Claire Waluch, Head of Growth , was onboarded in April of 2020 and has been able to play a critical role in the company's success. While adapting to the limitations, she expresses how we can still connect with one another over a glass of wine.

"Wine is a social activity, and physical distancing shouldn't stop us from creating memories over wine safely through virtual experiences. In these difficult times, we're here to help people relax and discover - uncovering new wines shouldn't just be for the experts."

In Good Taste, the world's leading producer of by-the-glass wines, brings the tasting room experience to your living room through guided, expert-led, virtual tastings. Their patented, 6 ounce mini bottles allow customers to taste a variety of high quality wines, before purchasing the full bottle. Unlike traditional wineries, In Good Taste purchases premium wine by the barrel from small family run vineyards around the world. This flexibility provides the customer with a unique, discovery-forward tasting experience, as flights are assembled from wines across the globe. In Good Taste believes uncovering new wines shouldn't be reserved for the experts, and that every glass is an opportunity for connection with people near and far. Headquartered in Los Angeles, In Good Taste Wines anticipates major expansion into eCommerce, retail, and subscription services in the next 12 months. 

SOURCE In Good Taste Wines

Rosé of Sangiovese

Andiamo

Sangiovese can be found in both the Chianti and Montalcino regions of Tuscany (it all sounds so romantic, right?) and is known for producing classic medium-bodied wines. Rosé wine is actually made from red grapes, and this is where the Rosé of Sangiovese comes to play. Crisp, fruit-forward, and easy-to-drink, it's everything you want in your bottle of Rosé and more.

$19.99

Montepulciano

Andiamo

Big, bold, and full of flavor—exactly what you’d expect an Italian wine to be! This classic Italian grape produces some of Italy’s most straightforward red wines and is often used as a blending grape. Not here, though. We let Montepulciano do the heavy lifting as a heavy red wine and shine on its own. If you enjoy the smell of leather bound books, nibbling on dried fruit, and complementary notes of bitter, dark chocolate and sweet plums, you will love this Italian wine. No need to pair it with any certain dish—Montepulciano tastes great with all the Italian classics.

Cabernet Sauvignon

Unprecedented

If Pinot Noir is the light and juicy queen of reds, Cabernet Sauvignon is her bolder, heavier, meatier sister. Often referred to as just “cab,” it’s the wine of France’s Bordeaux and California’s Napa Valley. There’s nothing subtle about Cabernet Sauvignon—high in alcohol, full-bodied and robust, you can usually find this red served with a ribeye, New York Strip, or filet mignon (re: carnivores love cab). Classic cabs usually offer tasting notes of chocolate, coffee, and darker fruits like prunes and plums. The Unprecedented Cabernet Sauvignon is as classic as they come, and we highly recommend letting the bottle sit and mellow until your next red meat and potatoes dinner!

Pinot Grigio

La Pluma

If you’re looking for more zest in your life, a bottle of Pinot Grigio can provide that. We included a classic Pinot Grigio in the La Pluma collection because we’re all about light and easy here, which is exactly what this grape from Italy is. It has that dry sense of humor that seems so effortless with a punchy acidity to keep you on your toes, all while offering notes of lemon, limes, green apples, and honeysuckle. Long story short; when it’s been a heavy day and your soul is seeking light things only, you’ll be happy to have this bottle on hand.

Pinot Noir

Unprecedented

We couldn’t create the In Good Taste Unprecedented collection without the Golden Retriever of wines: Pinot Noir. Pinot is likable, it’s easy, and its natural state of being is simply charming. It’s an incredibly easy red wine to love, which is why so many people do. The grape itself is from the Burgundy region of France, but has made its way to California, Oregon, Australia, Italy, Argentina, and Germany since. Our Pinot Noir has no surprise twists—it’s a classic light red with just the right amount of sweetness to keep you coming back for another glass (or two).

Coteaux Bourguignons

Passport

The Burgundy region of France is home to their best Pinot Noirs, but we took the grapes into our own hands to create something extra special with our Coteaux Bourguignons. It’s a blend of Pinot Noir and Gamay, which results in a French red that’s light in body but full in flavor. The ripest blueberries and freshest herbs can be easily detected in this French burgundy blend. May we suggest pairing it with some creamy brie and freshly baked bread? It’s a oui-ning combo.

$25.99

Verdicchio

Andiamo

A little sweet. A little tart. A little salty? You truly get it all with this white Italian wine. If you're into that biting acidity, Verdicchio will probably be high on your list of most-loved wines from our Andiamo collection. Citrus fruits like mandarin, lemon, and grapefruit are at the forefront, but what really sets this Italian wine apart is its distinct notes of almond. While our Verdicchio can start out tasting a bit tart, the more you sip, the smoother it becomes. In fact, we suggest approaching it as an aperitif (Italian for an alcoholic drink sipped before a meal to stimulate the appetite) to experience its full effect.

$23.99

Côtes du Rhône White

Passport

This was one of our first French wines to join the Passport collection and one sip will explain why. Some background on the Rhône Valley in France: While this region is known for its dark, juicy reds, a very small amount of special white wines are made in the Rhône Valley. Our Côtes du Rhône is packed with French-perfected, floral flavor and Old-World charm. Its natural tang paired with the weighty Marsanne grape and aromatic Roussanne grape results in a crisp, savory sip that’ll transport you to a sunbathing chair by the Rhône itself.

$23.99

Bordeaux Rouge

Passport

When you picture medieval folk sitting around a feast with goblets of wine, chances are they were drinking Bordeaux. This wine has been made in France since forever and is arguably the most classic French wine out there. Bordeaux is known for its full body, smoky notes, and rich, oaky taste. If you love cabs, chances are you will adore Bordeaux. For our Passport wines, we had to include this classic French red for you to sip and enjoy to your heart’s content. Best savored over a rich meal like lamb ragu, ratatouille, or BBQ.

$21.99

Ventoux Rosé

Passport

You probably know that the Tour de France is held on Ventoux Mountain in France, but did you know that the same area is known for its high-altitude rosé? This is the kind of quintessential French rosé that you don’t need to spin your wheels over—it’s simply delicious, crisp, and perfect for warm weather. Despite its delicate, pale pink color, each sip is lush with flavor, from tropical passionfruit and zesty citrus to refreshing melon. This has the potential to be your new summer go-to, so we’d suggest stocking up.

$21.99

Tempranillo

Wild Child

Say “¡Hola!” to Spain’s main grape: Tempranillo. This red grape put Rioja wine on the map and is un vino tinto classico. It’s best compared to a classic cab, but with a bit more unique magic that’s hard to put your finger on, which is why it’s a part of our Wild Child line. This medium- to full-bodied wine with its relatively higher tannins usually offers complex notes of cherry, fig, cedar, tobacco, and dill. This is the type of red wine you want to buy and pour for a Latin-infused meal; think carne asada, tacos al carbon, or just perfectly cooked steak fajita meat.

Grenache

La Pluma

We knew the only red in the La Pluma collection had to be exceptionally good and exceptionally light. That’s why including a Grenache was a no-brainer. If smooth, fruit-forward, light-bodied reds appeal to your tastebuds, this could be your new favorite. The grape itself is tricky; depending on the climate of where its grown, Grenache wines could be light, dense, or somewhere in the middle. La Pluma’s version has all the airiness and flavor notes we wanted in our Grenache, which is how we know you’ll love it. Get the most of this red by pairing it with roasted meats, spice-heavy vegetables, and Mexican-inspired dishes with lots of cumin.

$27.99

Moscato

Andiamo

This grape goes by different names in most European countries, but what remains the same is its fruity floral nature. Delicate in every way and extremely quaffable, this wine is as dainty as they come.

Barbera

Andiamo

We really try not to play favorites at In Good Taste, but there is just something about an Italian Barbera that hits different in the best way. Barberas are the perfect wine for pizza night; they're low in alcohol, and medium-bodied but taste super light, and their berry and plum flavors pair incredibly well with savory tomato sauce and cheese! Another fun thing about Barberas? They actually taste great when chilled, which is not something we're in the habit of suggesting for our red wines. Our Italian Barbera lies somewhere between the body of a cab and a pinot and is the ideal choice for a "ladies who lunch" kind of afternoon.

Vermentino

Wild Child

We couldn't not have a weird white in the mix, right?! The Vermentino grape is native along the coast of Italy on the island of Sardinia (yeah, like the fish). Because of its origin, this grape offers a salty, crisp flavor that's incredibly easy to drink and enjoy. We say it's "weird" only because it's not widely known by name, but chances are you've probably had it before if you've ever ordered white wine in an Italian restaurant. If you love peaches and lemons and get a kick out of anything that reminds you of the sea, our Vermentino is the perfect Italian white to experience on a sunny day outside.

$23.99

Viognier

Unprecedented

For the Chardonnay lovers who are looking to dig a bit deeper in the world of bold whites, a Viognier (pronounced vee-own-yay) could be your next big adventure. Viogniers tend to have more range; while they can be creamy with hints of vanilla like their Chardonnay counterpart, they also offer lighter, fruitier flavors like tangerine, mango, and honeysuckle. It’s still a more full-bodied white wine, but unlike Chardonnay, it’s softer on acidity and more perfumed. Spend an afternoon with a glass of Viognier amongst the flowers and it’ll all make sense.

$24.99

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