Top-rated wine tastings that bring you closer to your team and build authentic connections with your customers. We pair you with a designated event coordinator to take the hassle of logistics off your plate.
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In Good Taste has hosted 200,000 people on virtual tastings over the past 3 years, more than any other wine company in America.
Gifting for many? Our team can help coordinate your order with ease.
Host a private wine tasting event at our new Tasting Room in Marin County.
Take a leap on a virtual tasting tour guide of the best wines that Italy, France, Spain and California have to offer.
50% of Glassdoor’s 2021 top 100 best places to work use In Good Taste.
Whether you’re creating buzz, showing key customers some love, or getting to know your teammates our tastings will keep prospects, clients and teammates coming back for another glass.
Most folks love getting a little gift, especially one that is unexpected. You’ve probably been on the giving or receiving end of a surprise gift yourself! It’s an uplifting feeling to give a friend a little something just to say “thank you for being who you are”, or to receive a gift just because a loved one thought of you. We’re suckers for a sappy moment created by random acts of kindness with gifts!
However, individuals are not the only ones who can have an impact when giving a gift. Companies can also benefit from spreading the love to those that contribute positively to their business. There’s even research and Psychological theories behind why company gift giving is a good idea! Without further ado, let’s get into why corporate giving is important to your business, who should receive company gifts, and why wine might just be the perfect gift of choice.
Corporate giving acts as a touchpoint in the form of a gift between companies and their employees, clients, or prospective clients. It creates positive associations with the company and can help to strengthen the relationship that people have with the business. In fact, the physical contact with a gift can result in something called the Endowment Effect – which is a sense of ownership over an item that a gift recipient feels, making the individual value the item more highly.
Although it seems like a small gesture, giving small gifts of appreciation can make a positive impact on the individuals associated with your business. It’s an easy way to show thoughtfulness and care!
The people who are (or have the potential to be) important to your company are the ones that you should focus your gifting on. Generally, these people can be broken down into three categories; clients, prospective clients, and employees.
Giving gifts to clients can assist in strengthening an already existing relationship with your business. It can help show the client that you value their business with something tangible and thoughtful. Additionally, this touchpoint can also set you apart from competitors or other similar companies that your clients may do business with.
A perfectly timed gift can be the motivator that you need to turn a prospective client into a repeat, loyal one. Sending a “thank you” gift after a sales call, meeting, or business inquiry allows you to stand out from the crowd of other companies that they may give their business to, and it shows that you value a potential working business relationship with them in the future.
Employees may just be the most important category of people on this list! Employees, especially hardworking, loyal employees, are infinitely valuable to a company. They are the reason that the business works as well as it does, and they make it possible to have awesome clients and prospective clients!
Employee gifts don’t just have to be a special occasion for holidays. While this is always a nice gesture, you can really show appreciation for the staff that keeps your company running by giving gifts during other celebratory moments such as work anniversaries, promotions, during the onboarding process, birthdays, or simply to recognize a job well done. Or, if you have employees that work remotely, it’s a nice gesture to make to show that you are thinking about them in the office. It’s a simple thing that can convey the value that your employees contribute to your business!
Giving gifts is nice and all, but what exactly should you give when a gift feels like a nice gesture? Sure, you could always give someone another branded pen, but let’s be honest, that’s pretty boring. Not only that, but it’s not likely to make you stand out from other businesses out there. Instead, consider giving a bottle or a flight or mini wine bottles from IGT! Why wine, you may wonder? We are so glad that you asked!
As we’ve already established, branded pens are boring. Seriously, how many company-branded writing utensils, koozies, tote bags, notepads, and magnets do you have? Generic company swag has its place, but we think that you can do better than that. When you’re faced with a gift of a flight of mini bottles versus another bag that you’ll inevitably donate or throw away, we think it’s safe to say that the wine will make a bigger, better statement!
When gifting a flight of wine, you can choose a perfect assortment that matches the recipient. Did your prospective client mention that they love red wine in the discovery meeting that you had? Surprise them with a flight of Red Red Wine! Or, surprise an employee on their 5th year work anniversary with A Dozen Rosés. Unlike any other branded product, wine adds a bit of personality that shows you considered your gift recipient when choosing the perfect gift.
We believe that every moment in life can be made more special with a glass of wine. Whether it’s a birthday, work anniversary, or a relaxing afternoon in the middle of the week, all of life’s little moments are worth celebrating. That’s why, when you give wine as a gift, you can make someone else’s little moments even more special! Creating that connection and positive association can be crucial for your business, and we can’t think of a better way to make that connection stand out than with the perfect glass of wine or curated flight!
To add a human element of connection to your company, gift giving is absolutely a must. The touchpoints that you create through these interactions will leave a positive impact on your employees, clients, and even your potential clients. Give them a fun, personalized gift that they will never forget – a curated flight of IGT wine!
Colton was amazing! He was very knowledgeable and also personal to our group. Going to request him for any other tastings we host this year!
Senior Client Success Manager | Salesforce
Claire nailed it! My teammates loved it - Claire was funny, casual, and professional all at the same time. She juggled their nerdy Google questions, helping the rookie winos feel welcome and the hobbyists feel like they learned something.
Account Executive | Google
Such a great tasting. Our partners absolutely LOVED it!!
Field Marketing Manager | Zendesk
I've already recommended this to a couple of friends / colleagues and at least one other group at Dropbox has a tasting scheduled. Fantastic time!
Product Manager | Dropbox
This was SO fun and Ryan was fantastic for our group. We shared a lot of much-needed laughter, and Ryan was super knowledgeable and funny and personable. Would request him again!
Executive Assistant | Amplitude
I got amazing feedback from all the attendees!! They cannot wait for us to do another tasting with you guys!
Strategy Consulting | Capital One
Loved how knowledgeable Elle was! She was a great host, we learned a lot and had so much fun doing it!
Associate General Counsel | Uber
Our tasting host was awesome with great energy, she really made the event stellar! :) Our group left feeling energized (even after all that wine) and re-connected all thanks to our host Megan and the In Good Taste team. Thank you!
Executive Assistant | Amazon
Our host Chelsie was awesome! The team loved the event, the wine was a hit and now want to book more!
Senior Executive Assistant | ServiceTitan
Wonderful event! The customer service, wine expert, and the wine all exceeded expectations!
HR Business Partner | PWC
This was a client event for us and everyone was very impressed!
Executive Director | Morgan Stanley