How it All Started
Childhood friends Zach and Joe were a few glasses deep when they asked the question that started it all: Why is wine served by the glass, but sold mostly in full bottles?
That tipsy conversation became In Good Taste. We convinced award-winning winemaker Matt Smith to help us fix what's broken about buying wine: you're forced to commit to an entire bottle before you even know if you like it.
So we created something different. High-quality wines in single-glass servings. Our 6 ounce mini bottles let you try wines from around the world without pouring it down the drain or "well, guess I'm drinking this whole thing" and wake up to a hangover. Love one of the minis? Grab the full 750ml bottle. Hate one? That’s a low risk since you only tasted a glass. But we think you’ll love most 😉
Our Mission
We believe the world of quality wine is meant to be explored and understood. But where do you even start? The wine industry has never made things easy for us drinkers - using big words, confusing labels, and strange additives. Most wines you grab on your grocery store shelves are mass-produced by one of a handful of alcohol conglomerates.
We’re on a mission to change that.
Our Team
With in-house winemaker Matt Smith and a full team of enthusiastic wine lovers, In Good Taste is dedicated to crafting and curating the highest quality wines all in one place. When you’re searching for the perfect wine, we take the guesswork out of your selection process (if you’ve ever wandered the aisles at your local wine store, you know how frustrating that guesswork can be). You pick the moment; we’ll bring the wine.
You love wine. We love wine. Let’s discover and enjoy the world’s best wines, together.
Joe Welch
Co-founder, CEO
Zach Feinberg
Co-founder, CRO
Matt Smith
Head Winemaker
Topher Taylor
Head of Wholesale Expansion
Ben Haas
Cellar Master
Mia Vanoni
Growth Marketing Associate
April Ly
Logistics Manager
Chris Peters
Customer Service
Christopher Spaulding
Corporate Partnerships
Natalie Williams
Director of Marketing