Welcome and explore

In Good Taste - Our Story

Our Story
Who Are We?

The scrappiest bunch of wine drinkers you’ll ever meet, and a few wine experts too. After working together at Doordash, our co-founders, Joe and Zach, asked themselves: “why is wine consumed by the glass but sold by the bottle?” From that question came a small company with a smaller product, perfect for hotel minifridges. Joe and Zach traveled door-to-door to hotels by day, and hand-bottled mini wines by night. They even hired a few of us along the way by slipping into our Instagram DMs.

Then came 2020, and without hotels, we had to get even scrappier. We teamed up with award-winning winemaker, Matt Smith, to curate our first 8-bottle tasting flight, the California Wine Mixer. We shipped it directly to customers across the country, inviting them to taste with us over Zoom. We spent thousands of hours bonding virtually, with wine as our glue, in an otherwise traumatic year. And for the first time, many of these guests finally “got” it - how to taste wine, and what makes it so special.

The rest is history - over 132,000 guests hosted and 1 million bottles later, we’re still here to change the way people taste wine. And, we have a blast doing it!


Our Mission
What Now?

We believe the world of quality wine is meant to be explored and understood. But where do you even start? The wine industry has never made things easy for us drinkers - using big words, confusing labels, and strange additives. Most wines you grab on your grocery store shelves are mass-produced by one of a handful of alcohol conglomerates.

We’re on a mission to change that.

Go big by thinking small

We scoured the globe for small-batch wines, but we couldn’t pick just one. Instead, we curated these wines into tasting flights, each featuring 6-8 single-glass servings. No matter where you are in your wine journey, there’s a collection for you: from the classics of California, to the mountains of Washington, to the traditional styles of Old World Europe, to the wild wines in between.

But don’t stop here

We want to empower you on your wine journey. We hope you love our wines, but, more than anything, we hope we inspire in you a love for exploring the wide world of quality wine.