Yes, it's only July, and yes, we're already talking about the holidays. Stick with us, though, because this is the one piece of holiday planning that actually pays off if you do it early: preordering your wine advent calendar. Wine advent calendars have quietly become one of the most-searched holiday gifts of the year, and the ones that sell out every November? They're the ones people forgot to plan ahead for.
If you've never preordered a holiday item in July before, we get it, it feels premature. But there's a real, practical case for locking in your wine advent calendar now instead of waiting until the leaves change. Here's everything you need to know.
What Is a Wine Advent Calendar, Exactly?
A wine advent calendar is a countdown gift set, usually 12 or 24 mini bottles, designed to be opened one at a time in the lead-up to the holidays. Instead of chocolate behind each door, you get a new wine to try: different varietals, different regions, different styles, all in perfectly portioned mini bottles so nothing goes to waste.
They've become one of the most popular advent gifts on the market for a simple reason: they turn "one gift" into weeks of small, anticipated moments. It's less like unwrapping a present and more like getting a present every single day.
Why Preorder in July Instead of Waiting Until November?
1. It Sells Out Every Year
This isn't a scare tactic, it's just math. Wine advent calendars are made in limited batches because each one is hand-curated and bottled ahead of the season. Once a batch sells out, it's gone, there's no "restocking before Christmas" once production wraps. The people who preorder in the summer are the people who actually have one under the tree in December.
2. It Spreads the Cost Out
Here's the part nobody thinks about until they're staring down their December credit card statement: a wine advent calendar is one of the bigger single-line items on a holiday gift list. Buying it now means it's one small charge in August instead of getting stacked on top of everything else, the gifts, the travel, the hosting, in November. Future you will be relieved you already checked this one off.
3. You Skip the Panic-Buy Window Entirely
By the time most people start holiday shopping, the good advent calendars are already gone, and what's left is picked-over or marked up. Preordering means you get first pick of the batch, guaranteed shipping before the calendar's actual start date, and zero last-minute scrambling.
| Approach | Preorder in Summer | Wait Until November |
|---|---|---|
| Availability | Guaranteed, first pick of the batch | Limited stock, risk of sellout |
| Cost impact | One small charge, spread out | Stacked with all other holiday spending |
| Shipping | Arrives before the countdown starts | Risk of arriving after Day 1 |
| Stress level | Low: it's already handled | High: one more thing on the list |
Who a Wine Advent Calendar Is Perfect For
- The person who's always ahead of everyone else — the one who already has a holiday spreadsheet going. You know who you are.
- The gift-giver who wants to nail it early — instead of scrambling for a last-minute idea in December, this is checked off the list in July.
- Anyone who loves a daily ritual — a small, guaranteed moment of "ooh, what's today's bottle?" through the entire countdown.
- Wine lovers who want variety — no two doors are the same, so it's a built-in tasting journey across regions and styles.
How It Works
Our Wine Advent Calendar ships ahead of the season so it's ready to go the moment the countdown begins. Each door holds a mini bottle (187ml, roughly one generous glass), curated across reds, whites, and rosés so every day brings something new. Preorder now, and we'll handle the timing — you just have to remember to open one door a day starting December 1st. (We know, it's the hardest part.)
Frequently Asked Questions: Wine Advent Calendar Preorders
Why would I preorder something for December this early?
Because wine advent calendars are made in limited batches and tend to sell out well before the holidays. Preordering guarantees you get one, spreads the cost out ahead of your busier holiday spending months, and ensures it arrives in time for the countdown to actually start on schedule.
When does a wine advent calendar preorder actually ship?
Preorders are held and shipped ahead of the start of the countdown season, so it arrives in your hands before the first door needs to be opened, no rushing, no risk of a late Day 1.
Is a wine advent calendar just for the holidays, or can I start it early?
It's designed around a daily countdown format, but there's no wine police, some people start theirs early just because they don't want to wait. That said, most people find the anticipation is half the fun, so sticking to the calendar makes it even more enjoyable.
What's inside a wine advent calendar?
Each door holds a mini bottle (187ml) of wine, curated across different varietals and styles, reds, whites, and rosés, so you get a new tasting experience with every door.
The holidays will get here whether you're ready or not. The only real question is whether you want to be the person still shopping in a panic come November, or the person who already has their favorite countdown gift sitting in a box, waiting. Preorder your Wine Advent Calendar and let future-you thank present-you.
