Finding the Perfect Gift to Stay Connected
Most folks love getting a little gift, especially one that is unexpected. You’ve probably been on the giving or receiving end of a surprise gift yourself! It’s an uplifting feeling to give a friend a little something just to say “thank you for being who you are”, or to receive a gift just because a loved one thought of you. We’re suckers for a sappy moment created by random acts of kindness with gifts!
However, individuals are not the only ones who can have an impact when giving a gift. Companies can also benefit from spreading the love to those that contribute positively to their business. There’s even research and Psychological theories behind why company gift giving is a good idea! Without further ado, let’s get into why corporate giving is important to your business, who should receive company gifts, and why wine might just be the perfect gift of choice.
Why It’s Important
Corporate giving acts as a touchpoint in the form of a gift between companies and their employees, clients, or prospective clients. It creates positive associations with the company and can help to strengthen the relationship that people have with the business. In fact, the physical contact with a gift can result in something called the Endowment Effect – which is a sense of ownership over an item that a gift recipient feels, making the individual value the item more highly.
Although it seems like a small gesture, giving small gifts of appreciation can make a positive impact on the individuals associated with your business. It’s an easy way to show thoughtfulness and care!
Who Should Receive Company Gifts?
The people who are (or have the potential to be) important to your company are the ones that you should focus your gifting on. Generally, these people can be broken down into three categories; clients, prospective clients, and employees.
Clients
Giving gifts to clients can assist in strengthening an already existing relationship with your business. It can help show the client that you value their business with something tangible and thoughtful. Additionally, this touchpoint can also set you apart from competitors or other similar companies that your clients may do business with.
Prospective Clients
A perfectly timed gift can be the motivator that you need to turn a prospective client into a repeat, loyal one. Sending a “thank you” gift after a sales call, meeting, or business inquiry allows you to stand out from the crowd of other companies that they may give their business to, and it shows that you value a potential working business relationship with them in the future.
Employees
Employees may just be the most important category of people on this list! Employees, especially hardworking, loyal employees, are infinitely valuable to a company. They are the reason that the business works as well as it does, and they make it possible to have awesome clients and prospective clients!
Employee gifts don’t just have to be a special occasion for holidays. While this is always a nice gesture, you can really show appreciation for the staff that keeps your company running by giving gifts during other celebratory moments such as work anniversaries, promotions, during the onboarding process, birthdays, or simply to recognize a job well done. Or, if you have employees that work remotely, it’s a nice gesture to make to show that you are thinking about them in the office. It’s a simple thing that can convey the value that your employees contribute to your business!
Why You Should Give IGT Wine as a Corporate Gift
Giving gifts is nice and all, but what exactly should you give when a gift feels like a nice gesture? Sure, you could always give someone another branded pen, but let’s be honest, that’s pretty boring. Not only that, but it’s not likely to make you stand out from other businesses out there. Instead, consider giving a bottle or a flight or mini wine bottles from IGT! Why wine, you may wonder? We are so glad that you asked!
It’s Unique
As we’ve already established, branded pens are boring. Seriously, how many company-branded writing utensils, koozies, tote bags, notepads, and magnets do you have? Generic company swag has its place, but we think that you can do better than that. When you’re faced with a gift of a flight of mini bottles versus another bag that you’ll inevitably donate or throw away, we think it’s safe to say that the wine will make a bigger, better statement!
Personalization
When gifting a flight of wine, you can choose a perfect assortment that matches the recipient. Did your prospective client mention that they love red wine in the discovery meeting that you had? Surprise them with a flight of Red Red Wine! Or, surprise an employee on their 5th year work anniversary with A Dozen Rosés. Unlike any other branded product, wine adds a bit of personality that shows you considered your gift recipient when choosing the perfect gift.
Wine Makes the Moment
We believe that every moment in life can be made more special with a glass of wine. Whether it’s a birthday, work anniversary, or a relaxing afternoon in the middle of the week, all of life’s little moments are worth celebrating. That’s why, when you give wine as a gift, you can make someone else’s little moments even more special! Creating that connection and positive association can be crucial for your business, and we can’t think of a better way to make that connection stand out than with the perfect glass of wine or curated flight!
The Bottom Line
To add a human element of connection to your company, gift giving is absolutely a must. The touchpoints that you create through these interactions will leave a positive impact on your employees, clients, and even your potential clients. Give them a fun, personalized gift that they will never forget – a curated flight of IGT wine!