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In Good Taste

What Temperature Should My Wine Be?

What Temperature Should My Wine Be?

Achieving Perfect Serving Temps

Many of us have a simple approach to chilling wine: throw the whites in the fridge, and serve the reds at room temperature. While this is easy, it results in red wines served too warm, and white wines served too cold. To help you get the most longevity, aroma, and flavor out of your wine collection, we’ve compiled this guide to wine service and storage.

We know most wine isn’t intended for long-term storage and should instead be enjoyed within a few months of purchase. So, the most important questions are centered around serving: should red wine be chilled? What about rosés? How cold is too cold? How can you achieve the desired temperature?

The Perfect Wine Serving Temperatures

There’s no blanket rule for all wines. Due to differences in body, minerality, and sweetness, each style of wine – from red wines to rosé wines, white wines, sparkling wines, sweet wines, and fortified wines – will taste best at different serving temperatures. In general, light-bodied, sweet, or bubbly wines benefit from cooler temperatures, while fuller-bodied, fruitier, and more tannic wines taste better slightly warmer.

Of course, your preferences matter more than any expert’s guidance about the “right” serving temperatures. The best way to become familiar with your tastes and train your palette is to experiment with different wine tastes and temperatures to determine what you enjoy for each style. If you feel an alcoholic burn in your nose as you smell your wine, it’s probably too warm. If you can’t smell or taste the flavors in your wine, it’s too cold. Somewhere in between is just right.

You may have heard that red wines should be served at “room temperature;” however, this ambiguous descriptor is one of antiquity, referring to drafty old English castles, and actually refers to a cooler temperature than you might think. Use the table below as a general guide for wine serving temperatures:

Sweet, White Wines


Full-Bodied, Sweet, White Wines

depending on personal taste

  • Sauternes

  • Tokaji

Sparkling Wines

Sparkling Wines


Wine Temps for Rose Wines


Full-Bodied White Wines


Some winemakers will provide recommended serving temperatures on the bottle or in accompanying notes, especially if the wine is made in an unusual style. For instance, In Good Taste makes our Grenache as a "chillable red," intended to be served at a more typically white wine temperature of 50°F.

Achieving the Desired Temperature

Knowing the right temperature for your wine is one thing; getting the wine to that temperature is another. We don’t all have multi-zone wine fridges to keep our wines ready to pour at a moment’s notice. (If you do, feel free to skip the rest of this section – and send me your wine fridge.) So, what can the rest of us do?

  • Good: use the fridge. This method can take a while because traditional glass wine bottles are thick (and therefore good insulators). For a normal-sized bottle in a 40°F fridge, budget about an hour for every 10°F you need to chill the wine. If your wine bottle has been sitting at 75°F, and you want it at 55°F, leave it in the fridge for two hours.

  • Faster: use the freezer. In a 0°F freezer, you can get 10°F of chill in about 20 minutes. So, the same cooling operation that would take two hours in the fridge would take just 40 minutes in the freezer. But don’t forget about your wine and let it freeze!

  • Fastest: break out an ice bucket. Fill an ice bucket with both ice (⅔) and water (⅓). Since water is a much better conductor than air, this method can chill a bottle in just 15 minutes! Besides, ice buckets look classy. Don’t forget to submerge the bottle fully, so that the wine in the neck cools too.

Solid Tip: Don’t drop in an ice cube. We don’t recommend using ice cubes in the glass to chill your wine. Real ice will quickly melt and water down your delicious vintage. Metal ice cubes pose a hazard to your delicate glassware (and your teeth). Alternatively, you can add frozen grapes to your glass of vino to chill it quickly. This cutesy life hack adds points for style (and snackability) when you coordinate red grapes in red wine or green in white wine. Just be sure to opt for organic grapes, and rinse well before freezing.

Wine Storage Temperatures

If you have bottles you’ll be hanging on to for a while, how to store wine is just as important as how to drink it. Wine keeps best when stored on its side (for cork-sealed bottles) in a cool, dark place. But how cool is “cool”? Temperatures above 70°F age wine rapidly; temperatures below 45°F risk drying out the cork. The optimal wine storage temperature is somewhere in the middle.

If you have a dedicated wine fridge, 55°F is a good choice for medium-term storage. Avoiding temperature extremes and swings is more important than hitting that perfect 55°F, though. If you’re a serious collector who will hold wines for 5+ years, you need more than a countertop wine fridge – build yourself a proper heat- and humidity-controlled cellar, or invest in professional storage.

The Bottom Line

Use guides like this one as a starting point, but don’t feel compelled to follow them. I keep my wines in a wine fridge and then move them to the fridge (whites, rosés, sparkling wines) or countertop (reds) briefly before drinking. I try to approximate the recommended temperatures, but I’m not a stickler for sticking a thermometer in my glass before I drink. My grandma puts ice cubes in her wine, regardless of varietal. I tease her about that, but if it adds to her enjoyment, she shouldn’t stop. If your wine tastes good to you, you’re drinking it right.

Best Temps for Serving Wine - Infographic

Rosé of Sangiovese


Sangiovese can be found in both the Chianti and Montalcino regions of Tuscany (it all sounds so romantic, right?) and is known for producing classic medium-bodied wines. Rosé wine is actually made from red grapes, and this is where the Rosé of Sangiovese comes to play. Crisp, fruit-forward, and easy-to-drink, it's everything you want in your bottle of Rosé and more.




Big, bold, and full of flavor—exactly what you’d expect an Italian wine to be! This classic Italian grape produces some of Italy’s most straightforward red wines and is often used as a blending grape. Not here, though. We let Montepulciano do the heavy lifting as a heavy red wine and shine on its own. If you enjoy the smell of leather bound books, nibbling on dried fruit, and complementary notes of bitter, dark chocolate and sweet plums, you will love this Italian wine. No need to pair it with any certain dish—Montepulciano tastes great with all the Italian classics.

Cabernet Sauvignon


If Pinot Noir is the light and juicy queen of reds, Cabernet Sauvignon is her bolder, heavier, meatier sister. Often referred to as just “cab,” it’s the wine of France’s Bordeaux and California’s Napa Valley. There’s nothing subtle about Cabernet Sauvignon—high in alcohol, full-bodied and robust, you can usually find this red served with a ribeye, New York Strip, or filet mignon (re: carnivores love cab). Classic cabs usually offer tasting notes of chocolate, coffee, and darker fruits like prunes and plums. The Unprecedented Cabernet Sauvignon is as classic as they come, and we highly recommend letting the bottle sit and mellow until your next red meat and potatoes dinner!

Pinot Grigio

La Pluma

If you’re looking for more zest in your life, a bottle of Pinot Grigio can provide that. We included a classic Pinot Grigio in the La Pluma collection because we’re all about light and easy here, which is exactly what this grape from Italy is. It has that dry sense of humor that seems so effortless with a punchy acidity to keep you on your toes, all while offering notes of lemon, limes, green apples, and honeysuckle. Long story short; when it’s been a heavy day and your soul is seeking light things only, you’ll be happy to have this bottle on hand.

Pinot Noir


We couldn’t create the In Good Taste Unprecedented collection without the Golden Retriever of wines: Pinot Noir. Pinot is likable, it’s easy, and its natural state of being is simply charming. It’s an incredibly easy red wine to love, which is why so many people do. The grape itself is from the Burgundy region of France, but has made its way to California, Oregon, Australia, Italy, Argentina, and Germany since. Our Pinot Noir has no surprise twists—it’s a classic light red with just the right amount of sweetness to keep you coming back for another glass (or two).

Coteaux Bourguignons


The Burgundy region of France is home to their best Pinot Noirs, but we took the grapes into our own hands to create something extra special with our Coteaux Bourguignons. It’s a blend of Pinot Noir and Gamay, which results in a French red that’s light in body but full in flavor. The ripest blueberries and freshest herbs can be easily detected in this French burgundy blend. May we suggest pairing it with some creamy brie and freshly baked bread? It’s a oui-ning combo.




A little sweet. A little tart. A little salty? You truly get it all with this white Italian wine. If you're into that biting acidity, Verdicchio will probably be high on your list of most-loved wines from our Andiamo collection. Citrus fruits like mandarin, lemon, and grapefruit are at the forefront, but what really sets this Italian wine apart is its distinct notes of almond. While our Verdicchio can start out tasting a bit tart, the more you sip, the smoother it becomes. In fact, we suggest approaching it as an aperitif (Italian for an alcoholic drink sipped before a meal to stimulate the appetite) to experience its full effect.


Côtes du Rhône White


This was one of our first French wines to join the Passport collection and one sip will explain why. Some background on the Rhône Valley in France: While this region is known for its dark, juicy reds, a very small amount of special white wines are made in the Rhône Valley. Our Côtes du Rhône is packed with French-perfected, floral flavor and Old-World charm. Its natural tang paired with the weighty Marsanne grape and aromatic Roussanne grape results in a crisp, savory sip that’ll transport you to a sunbathing chair by the Rhône itself.


Bordeaux Rouge


When you picture medieval folk sitting around a feast with goblets of wine, chances are they were drinking Bordeaux. This wine has been made in France since forever and is arguably the most classic French wine out there. Bordeaux is known for its full body, smoky notes, and rich, oaky taste. If you love cabs, chances are you will adore Bordeaux. For our Passport wines, we had to include this classic French red for you to sip and enjoy to your heart’s content. Best savored over a rich meal like lamb ragu, ratatouille, or BBQ.


Ventoux Rosé


You probably know that the Tour de France is held on Ventoux Mountain in France, but did you know that the same area is known for its high-altitude rosé? This is the kind of quintessential French rosé that you don’t need to spin your wheels over—it’s simply delicious, crisp, and perfect for warm weather. Despite its delicate, pale pink color, each sip is lush with flavor, from tropical passionfruit and zesty citrus to refreshing melon. This has the potential to be your new summer go-to, so we’d suggest stocking up.



Wild Child

Say “¡Hola!” to Spain’s main grape: Tempranillo. This red grape put Rioja wine on the map and is un vino tinto classico. It’s best compared to a classic cab, but with a bit more unique magic that’s hard to put your finger on, which is why it’s a part of our Wild Child line. This medium- to full-bodied wine with its relatively higher tannins usually offers complex notes of cherry, fig, cedar, tobacco, and dill. This is the type of red wine you want to buy and pour for a Latin-infused meal; think carne asada, tacos al carbon, or just perfectly cooked steak fajita meat.


La Pluma

We knew the only red in the La Pluma collection had to be exceptionally good and exceptionally light. That’s why including a Grenache was a no-brainer. If smooth, fruit-forward, light-bodied reds appeal to your tastebuds, this could be your new favorite. The grape itself is tricky; depending on the climate of where its grown, Grenache wines could be light, dense, or somewhere in the middle. La Pluma’s version has all the airiness and flavor notes we wanted in our Grenache, which is how we know you’ll love it. Get the most of this red by pairing it with roasted meats, spice-heavy vegetables, and Mexican-inspired dishes with lots of cumin.




This grape goes by different names in most European countries, but what remains the same is its fruity floral nature. Delicate in every way and extremely quaffable, this wine is as dainty as they come.



We really try not to play favorites at In Good Taste, but there is just something about an Italian Barbera that hits different in the best way. Barberas are the perfect wine for pizza night; they're low in alcohol, and medium-bodied but taste super light, and their berry and plum flavors pair incredibly well with savory tomato sauce and cheese! Another fun thing about Barberas? They actually taste great when chilled, which is not something we're in the habit of suggesting for our red wines. Our Italian Barbera lies somewhere between the body of a cab and a pinot and is the ideal choice for a "ladies who lunch" kind of afternoon.


Wild Child

We couldn't not have a weird white in the mix, right?! The Vermentino grape is native along the coast of Italy on the island of Sardinia (yeah, like the fish). Because of its origin, this grape offers a salty, crisp flavor that's incredibly easy to drink and enjoy. We say it's "weird" only because it's not widely known by name, but chances are you've probably had it before if you've ever ordered white wine in an Italian restaurant. If you love peaches and lemons and get a kick out of anything that reminds you of the sea, our Vermentino is the perfect Italian white to experience on a sunny day outside.




For the Chardonnay lovers who are looking to dig a bit deeper in the world of bold whites, a Viognier (pronounced vee-own-yay) could be your next big adventure. Viogniers tend to have more range; while they can be creamy with hints of vanilla like their Chardonnay counterpart, they also offer lighter, fruitier flavors like tangerine, mango, and honeysuckle. It’s still a more full-bodied white wine, but unlike Chardonnay, it’s softer on acidity and more perfumed. Spend an afternoon with a glass of Viognier amongst the flowers and it’ll all make sense.


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